In this episode, we hear all about executional perfection, magic and determination from the epic TV ads that made Elspeth’s top 3 list. TV ads can have an emotional and powerful connection with people and and Elspeth’s chosen ads are no exception.
Sony Bravia: Balls
250,000 bouncy balls were released down the streets of San Francisco for Fallon's campaign to launch Sony's LCD TV brand, Bravia.
The 2005 ad demonstrates the brilliantly clear picture quality of this technology with the tag "colour like no other". The ad features the song Heartbeats, sung by Swedish singer José González.
The Fallon London team included creative director Richard Flintham, filming was directed by Nicolai Fuglsig, and director of photography was Joaquin Baca-Asay.
Every frame was shot on camera, with no computer graphics used. Much of the budget went on 12 cannons that fired the balls high into the air, so they bounced and didn’t roll. After the shoot, students on roller skates collected the balls and gave them to local kids.
Fallon London scooped top YoungGuns award for the ad, as well as two Gold Bullets and the Best of Show at the fifth annual YoungGuns International Advertising Award.
It also won the Grand Prix at the 44th annual Sharks Awards advertising festival and a gold award at Cannes.
The Independent: Litany
This ad was created by Bozell (now Lowe) advertising agency for The Independent newspaper. Directed by Rob Sanders of Helen Langridge Associates (HLA), and released in October 1998, the ad features a series of black-and-white images.
The ad illustrates the extent to which societal rules control out lives, revealing that The Independent doesn't conform.
The ad won numerous awards at the London International Advertising Awards, including the Grand Prize as best of show in the television/cinema category, and two additional trophies for best visual direction and media promotion.
It won both the Grand Prix and the Journalists' Award in Cannes, and took top honours at the '99 Cresta Awards, winning the Consumer Grand Prix.
Sport England: This Girl Can
Sport England’s 2014 campaign aimed to encourage more women to take up sport and physical exercise and address the gender gap between male and female participation in sport.
The TV ad features "normal" women of all shapes, sizes and ages to the soundtrack of Get Ur Freak On by Missy Elliott. Agency FCB Inferno created the 90-second TV campaign.
The outdoor campaign featured slogans such as, "I jiggle, therefore I am"; "I kick balls, deal with it"; "Sweating like a pig, feeling like a fox".
‘This girl can’ swept the board at the Creative Circle Ball, picking up five gold and five silver awards, including gold for Best Integrated campaign.
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