Think piece

2016 review of the year: part 1

As we approach the end of the year, its time to look back and do a review of our favourite posts from 2016. We've done another 102 blog posts this year, two a week, every week, like we have since the blog started back in 2006. Phew.
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Unilever: Advertising and gender stereotypes

Compelled by a recent purge of stereotypes from its own advertising, Unilever conducted a global study that found the industry is preventing progress around gender stereotypes that hold women and men back.
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Five awkward questions before you wake up in 2017

Sadly it is beyond the power of the British and American people to reverse the Brexit and Trump votes.
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The Marketing Society New Delhi launch

We're expanding, with a hub of the Society in New Delhi launching in 2017.
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Flux and convergence in the connected age

Recently, Accenture announced its acquisition of Karmarama, one of the UK’s largest independent advertising agencies.
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How APAC brands can harness the power of how-to videos

Every day, consumers in APAC turn to their smartphones to answer questions such as “how do I clean my sneakers” or, “how do I set up my sound system?” These micro-moments present opportunities for brands not only to increase their exposure to the
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Why challenger brands matter in the age of disruption

"Disruption" has become such a buzzword, pervading everything on down to mayonnaise marketing, that people have begun to assume that it's the goal of challenger brands.
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Knowing why you’re here.

Anyone unlucky enough to have seen England play in Euro 2016 will know what a team looks like when it isn’t connected, inspired or led.
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How Lego rebuit the core, brick by brick

I caught a fascinating film on the rejuvenation of the Lego brand on a flight to Dubai to watch the World Rugby 7's last week. It is a great example how remembering and refreshing what made you famous can boost brand and business.
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10 steps to a more successful creative career

I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all over the world.
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