How insightful are you? Are you truly tuned into your consumers, customers and employees? Or are you unintentionally projecting your own truths, and those of people like you, on the broader population?

‘Maybe it means something.’ ‘I doubt it.’ ‘Yeah, I didn’t think so.’

If Blockbuster or Kodak – the poster brands for death by digital disruption – had answered “yes” to this question, then they might still be in business today, writes Craig Catley, director of StrategyBlocks.

Bouncing from one hot new thing to another, Post-Millennials, the Centennials, the iGeneration, Gen Z, terrible teens

One of the interesting features of visiting old buildings is doorways so low you have to stoop to get through them.

If you work in a creative agency the chances are that you spend a lot of time in creative reviews. You know the ones I mean.

Many may think that because I got my dream job at an early age I have never experienced rejection.

In our last post we described the power that can be brought to story-telling by revealing the story behind the story.

Launching a new business or rebranding your current business is exciting for many reasons. It gives you a chance to demonstrate your individuality and tell customers why they should work with you.

Despite working in branding, it’ll come as no surprise to anyone when I say I’m not a big fan of brands.