Think piece

Impact is our output

Digitas UK host an event where you can walk away with insights, strategies, and connections that will elevate your impact in this ever-evolving digital landscape

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Impact Lens: What Shaped our thinking

As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

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Shifting Sentiments: The New Wave of Diversity, Gaming, and Sustainability in 2024

Introducing the second Insights Accelerated report of 2024 by Spark Foundry, exploring consumer trends in diversity in advertising, sustainability, gaming and tech.

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How to stop good stress from turning bad ...or ugly

With more and more of us feeling stressed more often we need to take action to stop short term `good stress' from turning bad or ugly. There are three steps we can all take to help.

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As the gaming market continues to surge, esports stands at a crossroads

While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

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Enrage or Engage: Navigating the Paradox of Digital Advertising

Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

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Mid-Day Squares- on entrepreneurial thinking & doing things differently  

Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share everything with their brand fans on their journey to becoming a $100m brand. 

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All That Matters 2024

Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.

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Unlocking Impact: The Transformative Power of Effective B2B Marketing

Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.

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Growth Mindset - 'The Power of Yet'

The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.

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