Think piece
Six lessons from the election
The Marketing Society Global Ambassador, Hugh Burkitt, offers his thoughts on the recent election result, and how Theresa May failed from a leadership point of view.
Read Now
Out of touch
The digital revolution continues to have a profound impact, shaking the foundations of brands to the core.
Read Now
Nile Rodgers and The Guitar That Wouldn’t Play: Is Your Team Out of Tune?
Nile Rodgers is one of those people you’d just like to thank: for Chic and Sister Sledge;
Read Now
A challenger brand's guide to choosing the right agency
We have a guest post this week from Lisa Desforges at B&B studio, a London based agency with an impressive list of challenger brand clients including BEAR, Pip & Nut
Read Now
Is challenger strategy just best practice now?
The Agora in Ancient Athens was the Parliament of its day, where the most influential figures made the case for what the Athenians should do. Who they should fight, and who they shouldn’t. Who they should build alliances with. And so on.
Read Now
‘Men, not particularly women, have supported me throughout my career’
The former marketer is referring to so-called ‘queen bee’ syndrome
Read Now
Note from the CEO: June 2017
In April we ran an extraordinary event in London that felt like a step change for our industry.
Read Now
The new Muslim consumer landscape
Worldwide, the Muslim population is one of the fastest-growing demographic groups.
Read Now
LinkedIn stretch to grow their core
Whilst using Linked In today a new feature caught my eye and got me thinking about how smart the company’s brand stretching has been.
Read Now
What Black millennials on YouTube want from advertisers
Black millennials—a highly engaged demographic on YouTube—want to see more inclusive advertising. This Black History Month, we asked five of the top #YouTubeBlack creators how brands can do better.
Read Now