The success of Evri is proof of the transformative power of a redesign - particularly one which emphasises simplicity, and doesn’t get in its own way. Design Bridge and Partners' Matt Boffey takes a look at what the brand got right.

The 2024 Global Changemaker's Conference was like jumping into a jumbo-sized plunge-pool of imagination, inspiration and innovation says Ozone's Jhan Hancock-Rushton in his review of a day that challenged his perceptions, ignited his creativity and left him buzzing with ideas.

What 3 words… best distil this year’s Changemaker's Conference? Reflections and top take-aways from the 2024 Changemaker's Conference: IMPACT

Members of The Marketing Society can enjoy the full sessions from UAE 2024 Changemakers Conference | Impact  - make sure you're logged in!

Renowned marketing leader Siew Ting Foo shares her tips on leading with soul from her first book "Building brands with soul"

Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

Read how Typhoo Tea are repositioning themselves end to end as a purpose lead brand

Bold Bean Co. is one of the most exciting brands in food & drink right now, having gone from idea to national distribution in a few short years, via an appearance on Dragon’s Den and a bestselling cookbook.  

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

A new report from our partner Ekimetrics exploring marketing and media benchmarks that are reshaping the consumer brand landscape in the APAC region and beyond.