Collaborative consumption - often using technology to...

What is it for? If this piece of writing works, what will change? What action will be taken?

I’ve wanted to write this blog post for a while, as I use so many different apps, websites and applets to organise the way I work and juggle homelife (everything from Evernote to Pocket), but there’s one that I just wouldn’t be without – and I’m s

Tom Guy from Hive, a British Gas innovation, discusses how collaboration is the key to turning the smart home from a 'nice to have' to an 'essential to have'.

The concept of mental accounting, first identified by the economist Richard Thaler, shows how we have a natural inclination...

I was recently asked by The Marketing Society to discuss the issues that make professionals in our industry squirm. 

DEFINITION: The paradox of choice is that while we think more choice would make us happy, the reality is that it often doesn’t.

2.2 billion hectolitres of beer are consumed across the world each year. Whilst the Germans drink more than anyone...

Consumer neuroscience is a buzz word right now as a growing number of brands seek new ways to prove their advertising bucks are delivering value for money.

From Lords and Ladies to OBEs, CBEs and marketing's biggest and brightest brains...