In 2014, the BBC’s news services reached 265 million people per week around the world, but their ambition is for the BBC overall to reach 500 million. BBC Worldwide were set with the challenge of leveraging their huge portfolio of non-news genres to help achieve this.

The objective was to deliver a market-leading Christmas campaign for John Lewis. Put another way, this paper unwraps a whole new level of campaign integration and activation, never seen before by any retailer in the UK. As a result it sets the benchmark for all brands whose marketing programmes aim for emotional engagement, multi-touchpoint activation, social sharing, PR generation, and above all commercial success.

Maltesers, the chocolate balls with a light honeycomb centre, hold a unique place in British hearts.

This is the story of the successful launch of one the most innovative ideas ever conceived in the UK insurance market.

The alarming statistics are that a third of children who are sexually abused by an adult report that they did not tell anybody else about it at the time.

The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a lifetime experience for players and fans.

This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone a Christmas they’ll never forget – was created a wealth of brand activation.

An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand. Pushing the social limits

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels. Key to TMS’ product offer are marine fenders.

At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true, unbiased biological response to driving our cars.