On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the business model of street hailing was proving highly inefficient in modern times.

Galaxy had long been one of the UK’s favourite chocolate brands, renowned...

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product differentiation and point of difference.

After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.   Our strategy was inspired by global luxury 'mega­ brands' like Chanel and BMW.

How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and makes a difference to the world we live in, in the minds of its employees.

Whilst CSR has become a fundamental pillar for many big brands, too often ‘good works’ exist on the periphery of main marketing activities, divorced from business as usual.

It is a valid question. Why should you read this? You’re undoubtedly busy and there’s that new guide to programmatic buying eyeing you seductively from your desk.

Refuge is one of the UK’s largest domestic violence charities.

At a time when Baileys sales were stalling and brand metrics falling we looked to reignite the brand and attract a new audience by going beyond the category for inspiration to something deeply loved by our target group: chocolate.

How a small homeless charity found a fundraising response.