Case studies
2017 winner: Tesco, brand revitalisation - case study
Sometimes, looking back can be the key to moving forward.
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2017 highly commended: M&S, customer Insight - case study
Christmas.
An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.
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2017 hat-trick winner: Maltesers - case study
In 2016, Maltesers set out to bring itself back from declining sales and struggling communications with a new brand platform Look on the Light Side.
An unexpected opportunity in the form of the Superhumans Want
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2016 highly commended: Brand Extension Hive and British Gas - case study
At British Gas we are passionate about looking after your world, which extends to your home, family and the things within it. All of our products and services are designed to keep you and your home warm and working.
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2016 highly commended: Stork, Brand revitalisation - case study
This is the story of how we brought our forgotten but well-loved baking brand back to life. Happy reading!
SCALE OF THE TASK:
Baking is hot!
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2016 winner: Amnesty International, Shoestring Marketing - case study
Every 2 years, the London Arms Fair at the ExCel centre trades everything from the latest machine guns to killer drones...
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2016 winner: Sport England, Not for Profit - case study
In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop there.
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E-commerce: when one size does not fit all
The unrelenting evolution of e-commerce continues to push unprecedented change for the retail industry, not least presenting an obvious growth opportunity for retailers looking to expand into foreign markets.
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2016 commended: Aviva, Cause Related - case study
In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility.
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2016 highly commended: Thunderhead, B2B - case study
We’re Thunderhead, a cloud-based tech company, with a revolutionary customer engagement product. You may have heard of us, but maybe you haven’t… yet.
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