To win and retain customers, brands have to fight harder than before. The only way to succeed is to focus on giving consumers what they want and value.

Like most marketing consultants, we’ve always put 99% of our skills and energy into meeting the needs of our clients.

Our creative insight was that gender stereotypes are so ingrained in our culture, they are even part of our language.

Bleed for England mixed passion for rugby and patriotism through a suite of compelling, player-led, online and offline content and a powerful call to action

The mobile industry is changing, and young talent, with latent digital flair, is key to keeping O2's business fresh and innovative.

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

The IPA, The Market Research Society and ourselves have launched a joint initiative.

The unique combination of music, film and interactive that is South by Southwest (SXSW) generates a kind of energy that sets the stage for connected thinking.

Last year, a new book leapt onto my list of essential reading for marketers. It joined Byron Sharp’s ‘How Brands Grow’, anything by Les Binet and Peter Field, and Bob Hoffman’s ‘Marketers are from Mars, Consumers are from New Jersey’.

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.