With issues such as climate change, racial inequality, and corporate good being thrust into the limelight, it’s time that brands start listening to their audience.

“Sustainability is making marketing exciting again…” Gemma and I are used to asking the questions on our Can Marketing Save the Planet podcast - but...

“If you double your marketing budget, you don’t necessarily get double the sales because of diminishing returns, but when it comes to carbon emissions, doubling...

Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it...

“Marketers have the largest job of the lives ahead of them. They have got to drive systemic behaviour change and move us collectively from this...

“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems...

“Advertising can be important as it can make new ideas win and kick out old ideas – but campaigns aren’t trying to kick anything out...

“The fossil fuel industry is an industry in decline - being outcompeted by better technologies. The narrative we’re fighting against is that solving climate change...

“As an industry we can go from seriously being part of the problem to leading the solution. We’re the final piece of the machine slotting...

“Everything is completely interconnected - we’re not separate from nature, we are nature.” It’s fair to say that Gemma and I were on a bit...