Sustainability
Why we need to usher in an era of transparency and vulnerability
It's fair to say that there is a lot of misdirection, miscommunication and misunderstanding about what and how much some companies say they are doing to offer green solutions and how much they are actually doing.
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Being Sustainable - A re-commerce revolution and personal journey rethinking consumption with Simon Garnett
“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered positives.”
We were joined in this episode by Simon Garnett...
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Actions, and then Words
With growing concerns around rising temperatures and runaway carbon emissions, companies face grassroots and governmental pressure to deliver on sustainability goals, let's learn how to build a brand synonymous with sustainability.
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Gen Z - The largest generation in history... conscious and concerned about the planet!
“Through marketing campaigns we can bring sustainability and growing smaller more sustainable brands to the front and drive capital away from big brands.”
Where better...
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Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.
How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet...
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Can Marketing Save the Planet - Ep 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals
“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.”
We were intrigued...
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Marketing for Good: Anthropy 2023
Global brands, inspiring speakers, passionate campaigners, and influencers from all sectors combined their concerns for the future in 180 sessions over the three days at Anthropy.
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Can Marketing Save the Planet - Ep 59: Marketing - A people powered movement for change- Fairtrade.
The challenge for the marketing team is, “needing to take what are serious and complex issues and convey them in a format that is...
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Can Marketing Save the Planet - Ep 58: ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency.
“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”.
Where...
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Why sustainability first makes sense for marketers
The global climate emergency warning lights are flashing red.
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