Strategic Marketing

A Call To Arms: Why Marketers Need To Know About Marketing

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profession in...
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Agility in Uncertainty: Strategic responses to the evolving trade landscape

Ines Lam from HSBC explains how global trade uncertainty from US tariffs is forcing businesses to reshape supply chains through reshoring and nearshoring strategies while prioritizing expense control.
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