Leadership

The Whole Marketer Ep80 - Marketing competencies with guest Raj Kumar

Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different perspectives...
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The Whole Marketer Ep79 - Life by design with guest Jodie Cook

Episode #79. ‘Life by design’ is this episode’s personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making choices on...
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The Whole Marketer Ep78 - Social legacy with guest Emily Chang

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life. Social legacy is...
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How food & beverage brands can make the most of the rising trend of functional nutrition

Functional nutrition has become a huge focus for consumers and organisations alike, and food and drinks companies can have great results by looking at how...
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The Whole Marketer Ep77 - Marketing capabilities with guest Denise Dewar

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who...
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Embracing responsible technology with Claire Graves of The Webby Awards

According to Claire, as audiences become more aware of their impact on the world and more focused on purpose, brands need to follow suit if...
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Eco-Anxiety - The Courage to Stare Down the Truth, See the Good and Make it Grow - with Rob Harrison-Plastow

“Everything is completely interconnected - we’re not separate from nature, we are nature.” It’s fair to say that Gemma and I were on a bit...
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Being real for better marketing with Lenovo's Alexandre Blumenthal

Most brands are too caught up in their marketing claims and fail to see that consumers don't believe them, or pay attention to them anymore...
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The Evolution of Brand Engagement with EY's Sarah Bogue

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement...
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Everyone is Important! with Greg Reed

Greg Reed, is CEO of Places for People, the UK’s largest social enterprise - managing assets of nearly £5 billion, with a national team of...
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