The big retailers are years ahead of sport when it comes to understanding their own customers.  So Unofficial Partner asked today's guests what can sport...

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode...

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

Episode #96. ‘Dealing with difficult conversations’ is the personal understanding topic covered in this episode.  As marketers, communication and collaboration is absolutely fundamental but from...

If you take the time to read the environment, today's global chaos and constant change can throw out lots of opportunities for great marketing. John...

“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at...

Episode #95.  This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots.  Since Pete last spoke to Abby in Season 1 almost two...

Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create...

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing.  Neuromarketing is the scientific study of the brain and nervous system (neuroscience)...

Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points scheme...