Second wave of activism

Trevor Robinson OBE, reflects on the next wave of activism and warns brands that hide behind superficial commitments can put the business at risk.

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3 tips: building a world-class team

This month we hear from Ben Wiseman, Co-Founder of Zigzag on his top tips for building a world class marketing team. 

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Does marketing have an empathy problem?

​Good marketing has always had its finger on the pulse of what the people want and has worked hard to put this at the heart of the business.

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Subcultures on TikTok: For you, and everyone

It's TikTok's mission to 'inspire creativity and bring joy', and it seems that's exactly what the people want.

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Starcom's look ahead to what 2021 might hold...

In a year that is to set be unpredictable, Starcom outlines the key tensions consumers will be facing, in latest insight report.

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Challenger brands to watch in 2021

In a world increasingly dominated by a handful of Behemoth tech companies, we see increased alliance between smaller brands

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An ‘activist mindset’ in 2021

Ok so firstly, you’re probably wondering what we mean by an ‘Activist Mindset’? Well, put simply it’s about embracing the core values that feed activism...

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Raised fists, bent knees

Cultural expert and semiotician, Becks Collins, on why we need to understand the symbols we use and why brands need to step up and take responsibility

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As the world divides, brands can show us the way with unity

As a nation, we’ve become used to living with separation, four years of Brexit has been the perfect training ground.

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Brands, ignore complexity at your peril!

Cultural Researcher and Strategist Gemma Jones says, if brands are to be a guiding light in a messy world, they must acknowledge the complexity of people through research

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