client agency relationships

The Marketing Leader's Job in the AI Transition: Build Trust, Not Just Speed

Vice Chair of The Marketing Society New York Suresh Raj on why the marketing leaders who win the AI transition will be the ones who build trust, not just speed.
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Who is driving agency transformation - the agency or the client?

What the PepsiCo media move reveals about who's really driving agency transformation and the five questions every CMO should be asking.
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