Marketers from luxury, FMCG, finance, B2B and agencies gathered for an open discussion on what it takes to engage Gen Z in today's fragmented media landscape. The conversation highlighted the growing importance of authenticity, niche communities and regional cultural influence, alongside practical lessons from brands successfully building trust with younger audiences.

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Best Brand Marketing Team Winners - Who can deliver a total marketing transformation that delivers real business impact? We Can. by Bupa Global

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Best Brand Marketing Team Highly Commended - It takes a village... by Paddy Power