agency

Unreal Engine is revolutionising other creative industries

Advertising seems to have an enormous blind spot around embracing change when it comes to emerging technology.
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Thinking of starting your own business? Be prepared...

It’s like that old story about Mike Tyson – “everyone has got a plan until they get punched in the face”.
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Overhaul your brand without meeting your agency

LOVE or FEAR's Matt Waksman, and live-in care specialist brand Elder's Gareth Main explain how they went from pitch to national brand campaign without meeting in person.
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The awkward truths revealed by covid

Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model and shone a bright light on perceived wisdom.
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New business in the time of coronavirus

Google can tell us a lot about our anxieties. ‘How long does coronavirus last?’ was the most searched term of last week according to Google Trends.
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Agency relations in the time of COVID-19

How should advertisers engage with their agencies at a time of reduced spend and restricted communications channels?
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Moral v commercial

Who knew that making gut reactions was so tiring? One of the most considerable business impacts over the past month has been the need to make decisions based on instinct...
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How can you guys live like this?

It’s the splenetic final sentence of ‘Inventing Desire’: the decades-old biog of LA adman Jay Chiat and his agency, Chiat Day...
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