Sophia Wee
Creative Director, APAC, Marks
An APAC creative leader specialising in shopper marketing and omnichannel brand experiences.
Sophia is Creative Director, APAC at Marks where she leads creative strategy and output across the region, with a specialist focus on shopper marketing and omnichannel brand experiences. Over 15 years, Sophia has built a cross-category portfolio spanning toys, grocery retail, FMCG, beauty and wellness, automotive, and consumer electronics. She currently heads the creative team that partners with LEGO to drive shopper and activation campaigns across the region, translating global brand equity into work that converts at retail.
