Simon Knox

Emeritus Professor, Cranfield School of Management

Simon Knox is an Emeritus Professor of Marketing at the Cranfield School of Management in the UK and has been a consultant to a large number of multinational companies in both consumer and business markets over the years.

Upon graduating, he followed a career marketing international brands with Unilever Plc before joining Cranfield. As a Professor of Brand Marketing in the School, Simon taught on Cranfield's prestigious MBA Programme (both Full-Time and Executive) for over 20 years and has published more than 150 papers and books on strategic marketing and branding. Recently, he has been honoured by the Market Research Society (UK) with an award for innovation in research methodology. Simon is also an Honorary Professor of Marketing (designate) at the Australian School of Business, UNSW in Sydney where he works for part of the year. As a Cranfield-authorised business coach, Simon now devotes much of his time working with senior management and c-suite directors from around the world to help them act and think differently. His books include Competing on Value, FT Pitman (UK, Germany, the USA and China), Creating a Company for Customers, FT Prentice-Hall (UK, Brazil and India) and Customer Relationship Management, Butterworth-Heinemann, and he has published in the Journal of Business Research, Long Range Planning and MIT Sloan Management Review.


Everyone talks about customer loyalty. We all know it’s important and, as marketers, we know that anything we do that