Simon Eyles

Simon joined family owned Bettys & Taylors Group in 2011 as Marketing Director for Taylors of Harrogate whose brands include Yorkshire Tea.  He moved across the Group to become Managing Director of heritage brand, Bettys and became a member of the Collaborative CEO in June 2016. From September 2026, Simon became a member of the Bettys and Taylors Group Board and continued his role in the Co-CEO.

Simon has spent the majority of his career working with leading household brands in the food and retail sector. Prior to joining Bettys & Taylors, Simon was Head of Brand at Asda, Marketing Director at McCain Foods, and worked on the Lurpak brand at Arla Foods. He is passionate about building distinctive brands through a deeply consumer-centric approach, and delivering innovation that drives both commercial success and long-term brand equity.

Simon is an accredited coach with the Association for Coaching.