Shula Sinclair

Global Head of Strategy, Spark Foundry

Shula is Global Head of Strategy at Spark Foundry, where her brief is to harness the tech and data capability of Publicis Media in service of Spark’s creative, startup ethos. A proudly hybrid strategist, she is a firm believer in breaking down siloes across creative, media and tech disciplines in service of an intuitive consumer experience. After a stint in military intelligence, she began her career at M&C Saatchi and has worked at advertising agencies such as FCB and JWT, as a client at Barclaycard and in recent years as a Global Strategy Partner at Wavemaker. She has won awards for both her brand and media strategic work and is an advisory board member for London Film Academy.

Be Less Zombie is a ‘How To’ manual for innovation. Elvin Turner opens by positing that companies fall into one