Shula is Global Head of Strategy at Spark Foundry, where her brief is to harness the tech and data capability of Publicis Media in service of Spark’s creative, startup ethos. A proudly hybrid strategist, she is a firm believer in breaking down siloes across creative, media and tech disciplines in service of an intuitive consumer experience. After a stint in military intelligence, she began her career at M&C Saatchi and has worked at advertising agencies such as FCB and JWT, as a client at Barclaycard and in recent years as a Global Strategy Partner at Wavemaker. She has won awards for both her brand and media strategic work and is an advisory board member for London Film Academy.