Sharry Cramond
Marketing Director Fashion, Home & Beauty; Director of Loyalty, M&S
Sharry Cramond started her career as a Brand Manager at Kraft, before joining Tesco where she stayed for just over a decade in a variety of Marketing and Commercial Director roles, including being part of the team who created both Tesco Bank and Tesco Mobile.
Sharry then moved to Melbourne, Australia where she led all brand communications for Coles. The Coles transformation has been widely regarded as one of the biggest and most successful turnarounds in retail history globally.
After four years in Australia, Sharry reunited with Tesco as Group Marketing Director, before moving to America to become Chief Marketing Officer of Southeastern Grocers, the fifth biggest grocery retailer in the US.
In 2018, Sharry moved back from the US to join M&S - as well as being Marketing Director, Sharry also leads the Sparks Loyalty programme across the business with over 20 million members.
Other than her retail marketing career, Sharry is also a published author with her book “Win Your Lottery” and she has a real passion for the psychology of achievements, particularly in the lower socio-economic groups.
