Shadi Kandil

General Manager, Global Business Solutions, MENA

Shadi is a seasoned chief executive officer, with over 2 decades of experience at the helm
of leading organizations in the marketing services sector. He is a transformational leader
with demonstrated strength in championing organizational redesign to promote longterm
growth.
He is currently serving as the CEO of MCN MEDIABRANDS - IPG’s media holding company.
In this role, he is spearheading the group’s digital transformation journey and the
evolution of its offering to lead in the age of data, analytics and technology.
Before joining MEDIABRANDS, Shadi served as a Board member for the Montreal-based
analytics startup SEMEON. As chair of the board’s strategic planning committee, he led
several rounds of fund-raising activities, co-authored pitch decks, funding term sheets
and setting-up governance protocols. At Ontario's leading college, Centennial college, he led the
successful bid with the ministry of education to launch Ontario’s first-ever graduate
certificate program focused on digital marketing, transformation and the evolution of
programmatic trading.
His approach to leadership is one that embraces collaboration and openness. His practice
is founded on the basis of meritocracy, institutionalizing equity and leading with integrity
and authenticity.
He considers himself a lifelong learner, committed to the pursuit of knowledge to stay
relevant. His passion for giving back prompted his teaching assignment at Ontario’s
Centennial college, while volunteering on the board of two charities focused on enhancing
Youth mental health and providing technology access to disenfranchised communities.


This series aims to create comfortable spaces to have honest conversations and encourage us to step outside our comfort zone