With over a decade of experience driving creative and strategic excellence at BBH, Sas was appointed Head of Strategy in 2024. Starting her career in the data and analytics team, she quickly rose to head BBH’s social and content department, where her innovative thinking and strategic vision have played a pivotal role in some of the agency’s most iconic campaigns.

Saskia’s portfolio includes creative milestones like Tesco’s heartwarming ‘Helping Feed Your Christmas Spirit’ and the culturally resonant ‘Together This Ramadan.’ She was instrumental in repositioning Burger King, returning the Whopper to cultural relevance with bold campaigns like ‘Whopper on the Side of the Bus’ and the joy-filled ‘Bundles of Joy.’

Now, Saskia drives strategy for major clients, including Burger King and Tesco. Beyond her client work, she is deeply committed to nurturing the next generation of talent, mentoring young strategists at BBH and across the wider industry.