Sara is Global Marketing Director for Merlin Entertainments, the world's second largest location based entertainment company. Sara is tasked with building and delivering the product, brand, sales and marketing strategy for 35 attractions and resort theme parks including world famous brands such as Alton Towers Resort, Thorpe Park, Madame Tussauds, the lastminute.com London Eye, SEA LIFE and Cadbury World. Prior to joining Merlin Sara was Digital Marketing Director in LEGO’s marketing and product development team. With more than 20 years experience in marketing and advertising, Sara is an industry innovator who creates award winning work that works and for four consecutive years has been named one of Marketing Week’s top 100 most effective marketers.