Samir Patel
Chief Executive Officer of Comic Relief, Comic Relief
Samir Patel is the Chief Executive Officer of Comic Relief, where he works closely with the Board to lead the organisation’s strategic direction. Under his leadership, Comic Relief has undergone significant transformation—diversifying its income, clarifying its impact, improving staff engagement, and launching innovative digital initiatives. Samir is steering the charity into a more modern, high-impact future, in collaboration with a dynamic leadership team across grant-making, fundraising, creative, communications, and operations.
A recognised leader in digital strategy and innovation, Samir brings over 20 years of experience in human-centred design and inclusive leadership. He has developed co-creation approaches for international NGOs, led breakthrough fundraising initiatives, and created digital tools for community engagement. His past collaborations include Amnesty International, Oxfam, UNHCR, and Google.
