Sam is Chief Client Officer at mediasense, the world's faster growing marketing advisory business. He is also a trustee of the charity Media Trust, a keen participant in marathons and ultras, father to two talented teenage runners, and husband to a very understanding wife.  In the 2026 Marathon de Sables, the 270km self-sufficiency race in the Sahara, at age 50 he finished 27th overall and 1st Brit.