For the past decade I have been a key member of the leadership team at Sinclair, growing it from a start-up to a leading independent PR firm in Greater China. More recently, I also established our Singapore hub.

As agency leader for client strategy, I oversee everything from media relations to reputation strategy, event management to influencer and digital marketing. I have built integrated campaigns, created cross-market collaborations, developed training programmes and cultivated numerous client relationships while working across key corporate, consumer, tech, finance, luxury and lifestyle accounts.