Rohan Lightfoot
Founder, Signal Consulting
Read Rohan's member interview with us here
Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention
Read the review by Rohan Lightfoot, Founder of Signal Consulting, who joined us at the first ever Changemakers Conference in
Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.
Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first
Can you give us some insight into what Mindshare do and how they differ from other media agencies?
Mindshare was
