Rohan compares the Scotland and Singapore Changemakers Conferences and gives us his three most impactful takeaways from the Singapore session

Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

Read the review by Rohan Lightfoot, Founder of Signal Consulting, who joined us at the first ever Changemakers Conference in

Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.

Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

Can you give us some insight into what Mindshare do and how they differ from other media agencies?

Mindshare was