Rob Bloom is an established marketing, brand and communications leader credited with pioneering the transformation of fan engagement in Formula One from his time at McLaren F1 and now at Aston Martin F1, where he currently serves as Chief Marketing Officer. A first mover, Rob has implemented a brand-driven approach and mindset into sports marketing, building the strategies and in-house teams to transform the brand reputation, fanbase and commercial portfolio of two global brand icons. Rob is a regularly industry commentator and multiple award winner and named in the Leaders in Sport Under 40.