Rebecca Moody

Chief Strategist and Founder at Salt of the Earth

After 25+ years working as a creative brand strategist in London advertising agencies like AMV BBDO, Ogilvy and Mother, I set up my own brand strategy consultancy, Salt of the Earth. Life in the British Isles is morphing, and we should keep tabs on the intricacies of that change; colour in all the details it reveals about real humans and what they really need, and want, from us as marketers. I love to forage for the nitty grittiest of insights; looking for the places and spaces your brand can play; and crafting the kind of creative thinking that puts your business at the heart of culture

The Young Ones are hitting 50. The coal strike babies. Disco babies. Thatcher’s babies. CND babies. ‘Who shot JR?’ babies