Raphael Bouquillon

Raphael Bouquillon is the Senior Vice President of Account Management at SPCSHP, where he oversees the management of all accounts and leads a portfolio of high-profile clients, including Paze (EWS), JP Morgan Chase, and Botox Cosmetic (Allergan). With two decades of experience in digital creative agencies, he specializes in integrated communication programs that drive impact for top-tier brands.

At SPCSHP, Raphael has played a key role in major brand initiatives, including spearheading the 2024 Chase Freedom Holiday campaign featuring Kevin Hart, Catherine O'Hara, and Macaulay Culkin, leading the Paze launch, and securing Botox Cosmetic as a new AOR client.

Before joining SPCSHP, Raphael was Managing Director, US, at MG Empower, where he transformed the agency from an influencer-focused shop into a fully integrated marketing agency. Under his leadership, the agency attracted brands such as Sol de Janeiro, Amika, Dr. Dennis Gross, PatBO, Fiverr, and Tangle Teezer. He also led campaigns for Chopard's luxury watch lines and leveraged the Barbie phenomenon to elevate a collaboration between Barbie and Tangle Teezer.

His career began at TBWA and BBDO, where he managed major accounts like Nissan, Michelin, and American Family Insurance. He later transitioned to premium and lifestyle brands, spending four years at Shiseido's in-house agency overseeing content and campaigns for NARS, Clé de Peau, and bareMinerals, as well as initiatives for Rumble and Autism Speaks. At Monks, he led the New York client services team, delivering breakthrough work for L'Oréal, Coach, MassMutual, Toyota, and La Mer.

Originally from Paris, Raphael has been based in the U.S. for nearly 15 years. In 2023, Crain's New York recognized him as a Notable Leader in Advertising & Marketing, underscoring his innovation and influence in the industry.