Pieter-Paul von Weiler
Co-Founder, BetterBriefs

Pieter-Paul trains brands how to brief better and realise more impactful ideas.
He is a former creative agency strategist working in Amsterdam, London and Melbourne, and has authored 2x Grand Effies, 1x IPA Effectiveness Award and 15x Effie winners. Pieter-Paul has been a judge for the APAC and Australian Effies for over a decade.