Piers Newson-Smith
Director of Brand Strategy and Planning, EY
Piers is Director of Brand Strategy and Planning at EY UK.
Piers is the Director of Brand Strategy and Planning at EY UK. He previously led brand strategy across the brand portfolio at Direct Line Group, including the design of the relaunch of Direct Line as a ‘fixer’. He began his career at various consumer PR agencies, before moving client-side to work on brands including cahoot, Abbey, Bank of Ireland and the Post Office. Outside of work, he’s a dad of two and a keen cyclist
