Peter Miller

Pete Miller is co-founder and global creative director of Octopus Energy, where he’s spent the past decade proving that energy companies don’t have to be boring.

With a background in digital design and a philosophy rooted in human-centric experiences, Pete has been the driving force behind Octopus’s distinctive voice, which speaks to customers like people, not account numbers. 

Before co-founding the company in 2015, he was the creative director of the digital agency Tangent Snowball, where he worked with clients including Walkers, Carlsberg, the Labour Party and SAP. 

At Octopus, Pete’s mission has been to make clean energy accessible, engaging and fun. He is the creative “magician” behind the brand’s global identity and came up with Constantine, Octopus’s cute pink mascot.

Pete frequently speaks on how kindness, clarity, and good design can disrupt even the stuffiest of industries.