Paul Feldwick is the author of The Anatomy of Humbug: How to Think Differently About Advertising, a consultant, and an executive coach. He was formerly Head of Planning at BMP, and later became Global Brand Planning Director for DDB Worldwide.  

He has been Convenor of Judges for the IPA Effectiveness Awards, Chair of the AQR and of the APG. He has Master’s degrees from The University of Bath School of Management and from Ashridge Business School.

http://paulfeldwick.com/