Paul joined Edrington in 2017 and his career spans 25 years, with roles in premium consumer electronics, spring water, beer and whisky.

In his early career, Paul had roles in sales and marketing with audio brands Tannoy and Linn. Some 15 years ago he moved into the drinks industry, first as Head of Brand Marketing with Highland Spring then into Beer and Cider as Marketing Director for C&C Group, responsible for leading brands such as Tennent’s Lager, Magners Irish Cider and several emerging premium/craft brands.

His current role as Brand Director for Highland Park brings responsibility for all aspects of brand strategy and execution, including new product development, brand partnerships and visitor experience at the brand’s Distillery on Orkney.