Patrick Oppong

Patrick has worked with some of the world’s largest brands and agencies, advising on programmatic strategy, omnichannel growth, digital transformation, and data-driven marketing. As one of the founding members of The Trade Desk’s Client Services EMEA Hub, Patrick has played a key role in supporting multinational advertisers and shaping best practices across the region.

In Dubai, Patrick leads trading across in-market business, supporting advertisers within the region including automotive, financial services, retail, and e-commerce, CPG, helping MENA partners unlock the full potential of programmatic advertising, in one of the world’s fastest-growing digital markets.