An entrepreneurial commercial leader with a career spanning diverse industries. As Meta’s Managing Director of Global Clients, Cindy leads a team advising Fortune 500 brands to scale their business with Meta’s solutions. Cindy is also the global lead for Meta’s community club ‘English as a Second Language’, empowering 800+ members across the globe to find their confidence and voice as a non-native English speaker.

Prior to Meta, Cindy was on INTO executive board as Chief Commercial Officer for INTO University Partnerships. She led the international recruitment, operations, and digital marketing team. Amidst the challenges of the Covid pandemic, Cindy worked with her team to deliver accessibility and tutorial solutions to enable students to continue their studies.

In her previous role with TripAdvisor, where she served as Global Vice President for Retail and APAC Display, she expanded the company’s presence across APAC and launched new business verticals, forging some of the largest and most critical global partnerships for the business. At British Broadcasting Corporation, Cindy led the expansion of BBC Worldwide into China, signing the first media partnership with Boao Forum and managed high stakes Government relations. She was also a member of BBC strategy team and led the go to market post-acquisition of Lonely planet and Viki.com.

Cindy is an independent Board Director of MM2 Asia, a Singapore Exchange mainboard listed company. She was also previously a Board Member for IAB Southeast Asia and India.

Committed to leadership development, Cindy founded Newton Leaders, a career and personal equity development business to empower high potential leaders. Cindy has also developed a proprietary leadership framework titled ‘MAGIC’ as part of the Newton Leaders programming and is now working on her new book. Cindy advises digital startups entering APAC markets and previously lectured at the Singapore Institute of Technology, on project management.

Cindy holds double EMBA each with UCLA and NUS, an Executive Certificate in Finance from INSEAD and a Bachelor of Arts degree from Monash University.