Kate Midttun is the Chief Executive Officer at Acorn Strategy. She has 20 years of experience in strategic marketing consulting with a specialisation in destination marketing and a deep sector knowledge across the real estate, leisure and hospitality industries in Australia, United Arab Emirates, the United Kingdom, and other countries.

She has demonstrated success in creating impactful strategies with quantifiable business results for large global brands, including Mubadala, Miral Asset Management (Yas Island), Duracell, Oman Arab Bank, Hilton Worldwide, Viceroy Hotel Group, World Future Energy Summit, and National Central Cooling Company (Tabreed), amongst others, giving her a deep cultural understanding and adaptability to local and international markets.

Kate is strategically minded with a pragmatic approach, and it is under her vision and guidance that Acorn Strategy has tripled in size in less than three years, becoming an award-winning and internationally recognised powerhouse of integrated marketing and communications on three continents.

She has a bachelor’s degree in Business with focus on Marketing and Public Relations from Queensland University of Technology, Australia, and a Master’s Degree from Warwick Business School in Business Administration, with focus on Marketing and International Business Strategy. She is the Chair of the Middle East PR Association