Anja is a seasoned marketer with over 17 years of experience in the advertising industry. Her expertise lies in digital marketing, content marketing, social media, and advertising. Anja has made history as the first female Marketing Director of Volkswagen Middle East, where she is responsible for developing and executing the brand’s marketing strategy. She is dedicated to ensuring that Volkswagen’s brand message resonates with the target customer segment in the region.
Anja leads multidisciplinary agencies to drive communication, branding, and social media strategies for the brand. Her areas of specialization include digital marketing & campaigns, brand activations, loyalty and experience, consumer behavior, market trends, cross-channel/omnichannel customer engagement, and sales. With her experience and expertise, Anja is committed to driving Volkswagen’s success in the Middle East.