Alison is a senior marketing executive with a passion for outcomes and a proven track record in delivering growth, ensuring teams are highly focused on the most important work that will drive the most meaningful results. Alison spent most of her career at IBM where she held a variety of roles, including being Chief Marketing Officer for UK & Ireland, global VP Performance Marketing and more recently CMO for Europe, Middle East and Africa. She led large international teams responsible for marketing strategy and delivery of IBM’s brand, reputation, and demand generation for the region.

Alison is currently a Trustee for AbilityNet, a charity focussed on transformative power of technology to empower disabled people to reach their full potential - in education, the workplace, and their daily lives.  

She is also a Fellow of The Marketing Society in the UK, and a Fellow of The Marketing Academy.