With 30 years experience as a senior executive and CMO in the technology industry, Alison has an outstanding track record delivering growth internationally and is passionate about the need to engage teams when crafting and executing strategy. She enjoys tackling business challenges from a customer-centric angle, addressing the whole system in search of gaps and connections.
Today she spends her time blending Executive coaching and consulting roles. She combines challenge and support to help leaders and teams explore opportunities and fulfil their potential. She is NED for The Marketing Society and a Trustee of the charity AbilityNet, which focuses on the transformative power of technology to empower disabled people in all aspects of their lives.
Alison spent much of her career at IBM where she held a variety of roles, including being Chief Marketing Office for UK & Ireland, global VP Performance Marketing and more recently CMO for Europe, Middle East and Africa. She led large international teams responsible for marketing strategy and delivery of IBM’s brand, reputation and demand generation. She is also a Fellow of both the Marketing Society and the Marketing Academy.
You will often find her gardening and walking her dog in the Dorset countryside.

She is also a Fellow of The Marketing Society in the UK, and a Fellow of The Marketing Academy.