Ellie Norman has worked in Agencies, Automotive and was until recently CMO of Formula One.She talks about the importance of knowing what colleagues are motivated by, what scares them and how marketers can harness their storytelling super power to paint a future others will bury into. She shares the story of the Formula One Streaming Service - the perils and pain of getting caught up in the heady excitement of bringing shiny products to market while letting the customer fade from view
Key Takeaways
Read the room with your head, heart and gut
Build an “Ecosystem of Allies” across teams and partners
Don’t disappear down rabbit holes
Bring people with a diversity of perspectives intodesign
To speed things up, slow them down.
https://www.linkedin.com/in/ellietory/ (https://www.linkedin.com/in/ellietory/)
https://www.marketingsociety.com/event/digital-day-london#speakers (https://www.marketingsociety.com/event/digital-day-london#speakers)
Be Inspired. Be Imaginal. Be more Human.
CREATE Framework https://www.katzkiely.com/create (https://www.katzkiely.com/create)
Beep : https://wearebeep.com/ (https://wearebeep.com/)
Beep on instagram https://www.instagram.com/katzykx (https://www.instagram.com/katzykx)
Beep on twitter https://twitter.com/beepmindshift (https://twitter.com/beepmindshift)
Beep on linkedin https://www.linkedin.com/company/10541958 (https://www.linkedin.com/company/10541958)
Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders - find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/)
Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)
https://podcasts.marketingsociety.com/episode/the-power-of-eat-with-ellie-norman
Thu, 14 Apr 2022 08:25:00 +0100
33:40
