Big brands need to play a role in changing perspectives on waste by becoming part of circular economy. Through honest marketing, this can be a game changer for their image, while delivering a better future now.
This is the belief of Charles Steinmyller, Senior Brand Manager for Tampax Europe at P&G and the latest guest on the podcast. Listen to how he sees the circular economy making an impact and to more marketing tips, too.
The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)
https://podcasts.marketingsociety.com/episode/why-the-circular-economy-can-translation-into-good-marketing
Mon, 11 Apr 2022 10:58:00 +0100
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