Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers’ technical and soft skills needed vs established brands. Challengers are brands that enter a category but push against an existing concept or competitor to address pain & gain points of the consumer.
Abby’s guest is Lottie Unwin, ex P&G, ex-Head of Marketing at Propercorn and now Founder of the Copy Club marketing community – supporting over 3000 (and growing) marketers who are under pressure delivering entrepreneurial marketing in fast-growing challengers and start-ups.
In this episode, Lottie shares the difference between a challenger and entrepreneurial brand, the mindset and skills to lead a challenger brand, career high and lows and why challenger and entrepreneurial marketers can benefit from marketing communities. First published July 19th 2021.
This podcast is sponsored by Labyrinth Marketing http://www.labyrinthmarketing.co.uk (www.labyrinthmarketing.co.uk)
Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/)
Guest: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ (linkedin.com/in/lottie-unwin-she-her-7b577742/)
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to https://my.captivate.fm/www.thewholemarketer.com (www.thewholemarketer.com)
https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep43-leadership-with-guest-lottie-unwin
Thu, 06 Jan 2022 11:31:00 +0000
28:44
