Mark Earls ( AKA The Herdmeister ) is a strategist, author, speaker and performer. He's done a lot of big thinking on brands, marketing and mass behaviour. When I met him he was the Global Strategy Chief at Ogilvy and Mather - and it was he who first piqued my passion for Behavioural Science. In this episode we talk a lot about a lot f thing- but mostly about the power of being the naysayer, the jester, the power of pointing at the elephant in the room even when it’s tough. Because if not you - then who?
Find out more about the CREATE Framework here and send feedback : https://www.katzkiely.com/create (https://www.katzkiely.com/create)
Find out more about beep’s culture change programmes here : https://wearebeep.com/ (https://wearebeep.com/)
Mark on linkedin : https://www.linkedin.com/in/mark-earls-a393982/?originalSubdomain=uk (https://www.linkedin.com/in/mark-earls-a393982/?originalSubdomain=uk)
Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy)
beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift)
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Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)
https://podcasts.marketingsociety.com/episode/bursting-bubbles-with-mark-earls
Thu, 23 Dec 2021 07:37:00 +0000
43:00
