Ellie is an inspirational, marketing leader with a particular strength in building brand and creating customer impact.  She has managed ‘challenger’ brands, brand revitalisations and turnarounds in fast moving, consumer-centric, highly commercial environments, including media telco, automotive and sports entertainment.  Ellie joined Formula 1 in 2017 as CMO leading the sport as it grew its fan base, defined its vision, value & purpose and delivered sustainable growth.  Ellie joined Manchester United as Chief Communications Officer in September 2022, with a mission to put the fans back at the heart of the Club.