Mohamed 'Sharky' Elsharkawy

Mohamed Elsharkawy (Sharky) is a visionary marketing leader renowned for blending global brand strategy with cultural insights to create everyday impact. As Global Brand Vice President for CLEAR and Head of Marketing for Hair in China, he bridges global vision with local execution, driving growth through campaigns that resonate deeply across diverse markets. Rooted in Consumer Market Insights (CMI), Sharky transforms data into compelling narratives, ensuring brands like Clear, Lux, Dove and Nexxus lead with cultural relevance and innovations. A cultural strategist at heart, he champions hyper-localized initiatives while safeguarding global brand integrity. His passion lies in decoding how brands embed themselves into different cultures, building equity through distinctive assets—from iconic visuals to borderless campaigns. By merging analytical rigor with creative storytelling, Sharky crafts strategies that are both aspirational and accessible, turning consumer behaviours into opportunities for meaningful engagement. Driven by a purpose to have an everyday impact on people’s lives, Sharky believes brands thrive when they mirror community values and elevate human connections. His leadership in China exemplifies this ethos, balancing market-specific innovations with cohesive storytelling to foster loyalty and competitive distinction.