Nisreen Shocair was previously appointed by Providence Equity Partners as the CEO of a live streaming shopping network serving the MENA region, a first mover in the space of shoppable digital content. She had been the President of Virgin Megastore for the Middle East & North Africa for over a decade, leading its transformation and playing a key role in promoting Middle Eastern culture to a young demographic.

At the intersection of fashion and entertainment, Nisreen has held leadership positions at Viacom, Sony Music, Bertelsmann AG and Hearst Entertainment. Nisreen co-chairs the Retail Leaders Circle, a think tank for the Middle East retail industry and its eco-system. She has been a regular speaker for Virgin’s Disruptors on thoughtful consumption and the conscious role retailers need to play to support our planet. She has been awarded Female CEO of the Year by CEO Middle East and Businesswoman of the Year by Women in Leadership. Nisreen is on Arabian Business 100 Most Powerful Arab Women’s list four years in a row and is listed in the top 100 Most Powerful Arab Women by Forbes Middle East. She is a regular speaker for the World Retail Congress, Retail Leader’s Circle, Retail Week and the Financial Times