Nick Mason
CEO & Founder , Turtl
After spending time with psychology professors at the University of Oxford, Nick realised the way businesses share information with their audiences online is at odds with how our brains work. In light of this research, he co-founded Turtl, a content marketing platform with a unique psychology-based format, used by the likes of Cisco, Bloomberg and Allianz.
Cognitive biases and marketing psychology are key ways to understand how your customers think.